Yesterday a helpful social media elf casually mentioned the “Top 100 Strategy” that was ‘earning people millions.’

Intrigued, I ask for more information, and here’s what he told me:

Russel Brunson’s Top 100 Strategy is to uncover your ideal customer’s inner circle.

Step 1: Craft Your Customer Avatar.

Define your ideal customer in detail. What are their demographics, interests, and pain points?

Step 2: Follow the Followers.

Identify 20-50 social media influencers your ideal customer follows.

Step 3: Expand the Network.

Explore who those influencers follow. This reveals a broader network of relevant figures.

Step 4: Engage with the Community

Start interacting with these influencers and their audience. Provide valuable insights and build relationships.

Step 5: From Outsider to Insider

As you consistently engage, you’ll transition from an outsider to a trusted voice within your ideal customer’s online community.

This approach leverages the power of influencer marketing while offering a more nuanced strategy. It focuses on building trust and establishing yourself as an authority within your target audience’s existing network.

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